Connect with us

Retail / Leasing

Google to open Chelsea retail store

(Credit: Benjamin Norman; New York Times)

Google will open its first-ever permanent retail store at 76 Ninth Avenue in Chelsea, a bet that a physical presence can help showcase and sell its products, Crain’s first reported. The 5,000-SF store is part of the former Port Authority building purchased by Google for $1.9 billion in 2010. 

Big Apple: The store will showcase, sell and repair the Nest thermostats, Pixel phones, Fitbits, and other physical products sold by the internet giant. Google has previously run pop-up shops in major cities, but it’s never before opened a retail store.

Be SmartMicrosoft, on the other hand, announced last year that it would exit its bricks-and-mortar operations. The permanent closing of 83 physical retail stores represented a major strategic shift, thus ending a decade-long experiment in replicating Apple’s success in retail. The first Microsoft Store opened in October 2009. [WSJ+Crain’s]

Start your morning with the essential commercial real estate news that’s driving the day. Join industry leaders who get ahead of their competition with our premium newsletter.

Continue Reading
To Top