Simon Property Group to create gaming venues in its malls

Simon Property Group has invested $5 million in Allied Esports’ parent company and plans to create gaming venues and production facilities in select Simon malls across the United States.

• Retail in the 21st century: Simon has already outfitted some of their other malls with offices and hotels in an effort to keep foot traffic high. 

• Heard on the street: Simon’s Mark Silvestri: “This is exactly the type of innovative activation that excites our customers and drives traffic for our centers at Simon.”