The co-working company picks up a data platform that tracks human behavior.
WeWork has acquired venture-backed startup Euclid for an undisclosed sum. The data platform tracks the identity and behavior of people in the physical world.
The Play: WeWork will use the platform to provide tenants with workplace insights. The company plans on selling a ‘software analytics package’ to businesses that aren’t renting WeWork space.
Worth Noting: WeWork acquired startup Teem for around $100 million last year. The startup allows employees to focus on what they were hired to do, not office management (e.g. booking a conference room). WeWork plans on bundling Teem with Euclid’s technology, which can determine how many people show up to a meeting. The assumption is that employees will feel comfortable being surveilled.
Past Fundraising: Euclid has raised $43.6 million in past rounds led by Benchmark, NEA, and Cox Enterprises, according to Crunchbase.