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Placester slashes staff amidst shakeup

Co-founder Matt Barba will return as CEO

Matt Barba (Credit: Placester)

Real estate tech startup Placester has laid off more than 100 of its employees, according to Inman. In explaining the major restructuring, the marketing software company claims that its returning to “development mode”.

Fundraising: Placester has raised $100 million at a $200 million valuation.

What they do: The company provides brokers with marketing tools, customized websites, data analytics, customer satisfaction surveys, and a CRM. It’s pitched to residential brokers as a way to increase productivity. While the site does provide nice services, it has been limited in scope and has failed to become a true end-to-end platform.

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