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Move Inc. acquires Opcity for $210M

Rupert Murdoch continues to invest in real estate tech

Opcity’s CEO Ben Rubenstein and CFO Michael Lam
(Credit: Arnold Wells/ BizJournal)

Rupert Murdoch’s Move Inc. has acquired lead generation startup Opcity for $210 million. With this deal, Murdoch continues to invest heavily in digital real-estate service as he looks to optimize the experience at Realtor.com. The company announced the news via a press release.

What they do: Opcity uses an algorithm to pair agents and mortgage brokers with pre-screened homebuyers. The company’s U.S. client base exceeds 40,000 agents.

Quick exit: The startup was founded three years ago and raised $27 million in funding. Investors included Icon Ventures, Georgian Partners, and LiveOak Venture Partners.

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