Fierce criticism scuttles the deal
You can’t have your cake and eat it too… With a desire to add an additional revenue stream, the residential brokerage tried to license its software to other firms.
Be Smart: The fact that the company was eager to sell it’s “proprietary” software/technology has added fuel to the fire that they are simply a traditional brokerage masked as a tech company.
Compass was not in tune with the street… “If you’re a brokerage and Compass is a competitor, would you want to use technology that says ‘Powered by Compass’? It doesn’t make sense.”