More of an acquihire
How each works: Bixby is a platform where tenants can book services, communicate with management, request maintenance and pay rent, while WorkOrder allows property managers to keep track of various maintenance tasks.
Bottom Line: Bixby is a platform to serve tenants, while WorkOrder is a tool to assist property managers.
Co-founder Mark Smukler explains the rational of the acquisition to the Daily Beat… Since WorkOrder will remain a standalone free tool, the hope is that managers will use it for free, and then sign up for Bixby. Essentially it will serve as a lead generation tool.
Worth Noting: The other co-founder is Empire Management’s Alex Ohebshalom. He has since left the startup, which is going to need more than the $1.8 million it has raised to date to compete.