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Jeff Bezos keeps winning

Master of the PR game

Jeff Bezos (Credit: David Paul Morris/Bloomberg via Getty Images)

Politicians across the country pitched Amazon as to why their city was the best location for its new headquarters. The e-commerce giant has now finished visiting all 20 finalists.

How to play politicians: Amazon has successfully created a feedback loop of positive press with politicians fawning over their brand. Brilliant PR stunt.

Why it matters: The competition is fierce as the winning City will add roughly 50,000 high-paying jobs and $5 billion in investment. Washington D.C. appears to be the frontrunner. Stay tuned!

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