Master of the PR game
Politicians across the country pitched Amazon as to why their city was the best location for its new headquarters. The e-commerce giant has now finished visiting all 20 finalists.
How to play politicians: Amazon has successfully created a feedback loop of positive press with politicians fawning over their brand. Brilliant PR stunt.
Why it matters: The competition is fierce as the winning City will add roughly 50,000 high-paying jobs and $5 billion in investment. Washington D.C. appears to be the frontrunner. Stay tuned!