The future is now as brokerages begin to adapt
Wave of the future: Startup Zenplace uses robots to allow agents to remotely lead clients on tours while projecting the human agent’s face on the screen, according to WSJ.
Quotable: A buyer who was recently led on a tour by a Zenplace robot admitted that it was a little weird. “It was like the agent was there, but she wasn’t there.” Change is gradual, but the question remains how quickly the real estate community will embrace technology.
Takeaway: Although agents will not become obsolete, their roles will change. Brokers who take advantage of technology will thrive in the 21st century. Adapt or die! (WSJ)