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Perchwell accelerates growth

Announce major hiring spree

Kathy Korte of Sotheby’s and Brendan Fairbanks of Perchwell
(Credit: TRD / Perchwell / Sotheby’s)

Perchwell signed a new lease at 110 Greene Street in SoHo to accommodate planned hires in the coming year, according to the NYPost. As they prepare for growth, let’s explore the startup.

Idea: In an industry slow to adapt to change, Perchwell is trying to break through. The startup gives residential agents a simple platform to manage listings and access market data with easy to use comprehensive search filters. It allows for seamless collaboration between brokers and their clients.

How they make money: Perchwell generates revenue by charging agents and firms to use the service. Ideally, they would love to disrupt the industry and remove the broker entirely, but that’s still years away.

Takeaway: With competitors such as OLR and Real Plus, the service is an alternative with a nice interface, not a game changer.

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